Мarketing solutions
Social Media Marketing
In today’s digital age, social media has become a cornerstone for businesses seeking to forge meaningful connections with their audience. Your social media efforts are integral to your business’s ability to make these connections, which is why we offer a comprehensive social media management service tailored to your needs.
What Our Social Media Management Company Can Do for You
More consistent brand voice and better control over your business’s online reputation It pays to stay consistent on social media, but maintaining an in-house social media team isn’t in the budget for a lot of businesses. With 74% of consumers turning to social media to make purchasing decisions, there’s a lot to lose from opting out.
- More brand awareness
- More revenue
- Increased website traffic and conversions
- Stronger brand-customer relationships
- Enhanced consumer trust
- Better customer satisfaction and user experiences
iMarketing
Your gateway to influential social media success
Meet Your Social Media Management Agency
Strategic social media marketing hinges on the principle that content shouldn’t be overly sales-focused. While it’s crucial to build brand awareness and promote your products and services, the key to a successful social media strategy lies in engaging your audience with interactive content and community-building activities. By fostering a genuine connection with your audience, you can cultivate a loyal following that is more likely to support and advocate for your brand.
52%
of all online brand discovery happens in public social feeds
27%
of people find new products through paid social ads
13%
of users say that a “buy” button would make them buy on social
Without a comprehensive strategy, you waste time, resources, and budget.
what you get
What is included in our social media marketing services?
We offer a wide range of organic and paid social marketing services to help your business make an impact with its social media strategy.
Social Media Audit and Analysis
To optimize your social media strategy, we will begin by conducting a comprehensive audit of your current social media accounts. This audit will help us understand the effectiveness of your current efforts, pinpoint areas of strength, and highlight any weaknesses in your existing approach. By analyzing metrics such as engagement rates, follower growth, content performance, and audience demographics, we will gain valuable insights into what is working and what needs improvement. This foundational step is crucial for building a robust strategy tailored to your business needs.
Strategy Development
In the modern digital landscape, social media success is paramount for any business aiming to thrive. Without strong social media marketing services, your efforts can easily get lost in the noise. At iMarketing, we understand that a one-size-fits-all approach simply doesn’t work. That’s why our team is dedicated to developing a custom strategy tailored to your unique goals, audience, and budget. By focusing only on the platforms that make sense for your business, we ensure that your social media presence is effective and efficient.
Competitor Analysis
A huge part of your business’s social media marketing strategy will be focused on sharing top-tier content. As your social media management agency, we’ll develop an organized content calendar to map out all of our creatives for the month, then send it to you for approval so you never have to wonder what comes next. This will be a mixture of promotional and branded content that is geared to your target audience, with your company’s voice reflected in every post that your assigned copywriter creates. By implementing a structured content calendar, we ensure that your social media presence remains consistent, relevant, and engaging.
Real-Time Engagement
In today’s fast-paced digital world, it’s key that you remain an active part of the conversation on your social media pages. Improve your online reputation with our real-time Facebook and Instagram management service, and take a leading role in the dialogue around your brand. Our social media service will help you see who’s talking about your brand and in what context. We’ll also maintain proactive engagement by responding to both positive and negative mentions, ensuring that your brand’s voice is consistent and engaging. To further boost brand awareness and keep engagement strong, your social media team will create non-competitive partnerships for your business within your industry.
Creating Success
Problems a social media strategy solves
Lack of engagement
Modern customers expect communication, value-driven content, and customer service.
Limited resources
A poorly managed or inconsistent social presence displays apathy or superficiality.
Stunted growth
If you're looking for ongoing growth, you need a strategy that moves beyond organic content.
Social media platforms that we can manage
Boost your performance on existing platforms and join new platforms to expand your reach and improve brand awareness. Whatever your goals, our social media management company will help you find and engage with your audience in a way that’s authentic to your business.
Social Media Advertising
While engagement is undeniably a critical component of any social media strategy, the ultimate value lies in transforming your social presence into tangible sales. Platforms like Facebook, X (formerly Twitter), and Instagram offer unparalleled opportunities for businesses to boost brand revenue through strategic promotional advertising. Your social media management team is dedicated to leveraging these platforms to bridge the gap between engaging content and effective sales funnels, ensuring your social efforts translate into financial gains. Social media advertising, often referred to as social media targeting, involves the use of paid advertisements to expand your audience and drive higher conversion rates from your social media accounts.
FAQ
FAQs about social media marketing
Looking to learn more about social media marketing for your business? Browse our FAQs:
Social media advertising, or social media targeting, uses the information that has been collected about users to serve them highly-targeted ads or in other words highly relevant ads. These are then served to the audience based on their interaction with other content on the platform that you’re launching your ad on. When the target market and user demographics are aligned, social media ads can help skyrocket your conversions and sales with a low acquisition cost.
Nearly half of the world’s population spends time on social media for at least 3 hours per day and over 54% of these users use their social media platforms, like Facebook, Instagram and YouTube, to research products they want to buy.
Social media is the ideal platform to tell your brand story and connect with customers on a more human level, which is probably why 52% of all brand discovery still happens on public feeds. Paid advertising on these social platforms allows you to put your brand front and center on these user’s feeds and educate them about your products and services. Ad impressions on these feeds are only growing — seeing a 20% year-over-year uplift in the past 12 months.
