Мarketing solutions
Search Engine Optimization (SEO)
When navigating the multitude of options for professional SEO services, discerning who has the capability and expertise to spearhead a successful, lead-generating SEO campaign can be challenging. Selecting the right SEO partner is crucial for your business’s online visibility and growth.
Reasons to seek professional SEO services
Within the realm of Internet marketing services, SEO should be especially considered if the following apply.
- You have a new website but don’t know how to be found online
- You’re a fully functional business but have recently noticed a decline in quality leads, calls, and service requests
- You have a new website but do not know how to appropriately target the right audiences
- Traffic to your website has been steadily decreasing or has decreased at a quick, rapid pace with no reason as to why or how
imarketing
Enhance your visibility with expert SEO
Should SEO be your focus?
While SEO should always be a key consideration when you’re creating content for your website, if you have limited resources and budget your efforts might not get you results.
Contact us below for your free 30 minute consultation where we’ll find out what your business needs and goals are, to better guide you in marketing success!
Lack of clarity in website structure and on-page elements can be confusing for both users and search engines.
site that is not optimized for SEO can lose out on traffic to competitors; it’s like a leaky bucket that spills potential customers. SEO fixes are technical, so you might not know that you have neglected them. However, once you begin to make changes, you will see the benefits for years to come.
what you get
What is included in our SEO services?
SEO packages from iMarketing include the following professional SEO services and digital marketing efforts:
Competition Research
The first step in any Search Engine Optimization (SEO) strategy is identifying your competition and understanding their strengths and weaknesses. This foundational step is crucial for gaining a competitive edge, as it allows you to see what is working in your industry and spot opportunities for improvement. By conducting a thorough competitor analysis, you can uncover valuable insights about the keywords they rank for, the quality of their backlinks, their content strategies, and their overall online presence. This ongoing analysis ensures that you stay ahead of the curve by learning from their successes and steering clear of their pitfalls.
Keyword Research
Marketing will perform keyword research and select keywords tailored to your business requirements. The keywords will be categorized into three main types:
- Focus Keyword: the primary keyword selected for each page.
- Primary Keywords: a group of keywords featured in descriptions and content.
- Long-tail Keywords: keywords exclusively found within the website’s content.
On-Page SEO Strategy
On-page SEO, the practice of optimizing individual web pages to rank higher in search results, is a crucial component of any digital marketing strategy. By enhancing the content and meta elements of a webpage, businesses can attract more relevant traffic and improve their visibility on search engines. The process typically involves integrating targeted keywords into the content, titles, and meta descriptions, ensuring that search engines can easily understand what each page is about. This, in turn, helps the pages rank higher for those keywords, making it easier for potential customers to find the information or products they need.
Link Building
One of the most well-known off-page SEO techniques is building links through brand partnerships. This approach involves identifying companion websites that can complement your campaign and then fostering relationships with these sites. By collaborating with these partners, you can secure valuable backlinks that enhance your site’s credibility and visibility. The process includes targeting niche-specific blogs and content curators, relevant news websites, trade publications, forums and online communities, and professional associations. Each of these platforms offers unique opportunities to tap into specific audiences and establish your brand as a trusted authority in your field.
Full Technical Audit
As one of the leading web SEO companies in the United States, our SEO agency specialists are dedicated to optimizing every technical aspect of your website to ensure compliance with all major search engines. Our comprehensive audits, leveraging both internal programs and third-party platforms, thoroughly enforce the crawling process. Through these meticulous assessments, SEO Brand identifies critical issues that need immediate attention, including duplicate content, crawl errors, 404 errors, and sitemap problems.
A comprehensive technical audit by our experts also highlights specific issues that can significantly affect your website’s performance. These include slow loading speeds, mobile accessibility shortcomings, ADA compliance violations, poor website structure, dead links, and insufficient metadata. Each of these factors plays a crucial role in how search engines perceive and rank your website. Therefore, addressing these issues promptly is paramount to maintaining a robust online presence.
Creating Success
Problems SEO solves
Organic search
Content that isn't optimized can't be found and won't convert.
Site quality
Search engines determine the quality of your site by its searchability.
Results
Visibility, conversions, customers: an invisible website leaves you at a loss.
The proof is in the numbers
Rank #1 on Google.
SEO.
20x
more traffic opportunity than paid
53%
of all website traffic is organic
68%
of online experiences start with a search engine
FAQ
FAQs about SEO
Looking to learn more about SEO for your business? Browse our FAQs:
Organic SEO services are search engine optimization efforts that come at no advertising cost (outside of the costs of hiring an SEO agency or specialist). Unlike paid methods involving sponsored listings or advertisements, organic SEO services optimize a website’s content, structure, and overall online presence to naturally improve its visibility on search engine results pages (SERPs). This involves strategic use of keywords, high-quality content creation, website optimization, and building authoritative backlinks.
An organic listing in SEO refers to a website’s placement on the search engine results page (SERP) that has not been paid for through advertising. In contrast to paid listings, organic listings are the outcome of a website’s relevance and authority in relation to a user’s search query. These listings are considered natural and are achieved through a combination of organic SEO services, i.e., on-page and off-page SEO optimizations, such as keyword optimization, high-quality content creation, and the development of backlinks. An organic listing reflects a website’s ability to rank organically based on its content and overall organic SEO strategy without relying on paid promotions.
SEO packages include a myriad of services targeted at improving search engine visibility, with additional on and off-page efforts to address aspects of a website, including but not limited to site speed, user-friendliness, mobile responsiveness, and crawlability.
