Мarketing solutions
Paid Advertising
Paid advertising is a strategic marketing approach where businesses pay to promote their products or services. It involves creating advertisements and then paying for their placement on various platforms such as social media, search engines, websites, and other digital channels.
We Specialize in High-Converting Paid Ad Campaigns with a Strict Focus on ROAS
Increasing conversions (and Return On Ad Spend) is our top priority. We create well-structured ad campaigns and leverage ad copywriting best practices to elevate your conversion rates in no time.
When it comes to paid search, our ad campaign structure typically has four categories: brand core, brand pillars, brand attributes, and long tail. This structure allows us to capture and convert as much non-brand search demand as possible, while maximizing your ROAS on branded search.
- Competitor analysis
- Ad creation & optimization
- ROI measurement & reporting
- Campaign optimization
- In-depth keyword discovery
- Regular campaign reports
iMarketing
How our paid search marketing service can help grow your revenue
OUR FOCUS: Getting Your Ads on Platforms Where Your Audience Is Most Likely to Convert
To help you reach your growth goals faster, your ads need to attract maximum engagement. Our paid media professionals will create ad content based on your target buyer persona that drives action.
iMarketing’s dedicated paid media team knows how to research the best keywords, find the ad platforms where your target audience is present, provide world-class creatives, and take care of media buying with a team of specialists on each platform.
Tools & Targeting
We harness various top-of-the-line tools and technologies to keep your companies metrics and KPIs front of mind when developing the go-forward strategy for digital ad buys. The vast options to reach your intended market and audience can be overwhelming and exciting. We work to find cost-effective solutions for companies locally and globally of any size.
what you get
What is included in our paid advertising services?
When you partner with iMarketing, you’ll gain access to our full range of paid advertising. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
One of the primary steps in advancing your business entails undergoing an extensive PPC audit. This evaluative process will scrutinize all essential elements of your existing PPC campaign, delivering a thorough assessment of its efficiency. The ensuing report will meticulously analyze every facet of your PPC strategy, pinpointing areas ripe for improvement. Furthermore, tailored recommendations for enhancement will be proposed. Should your business exceed four employees and allocate a monthly PPC budget exceeding $1000, you qualify for a complimentary PPC audit. Reach out to us to initiate this beneficial procedure.
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Remarketing services
Our team at iMarketing is dedicated to assisting you in setting up the necessary tracking mechanisms to effectively monitor user behavior on your site. We handle everything from installing tracking codes to segmenting your audience based on their interactions, ensuring that your remarketing efforts are precise and impactful. By understanding the nuances of user behavior, we can help you create customized remarketing lists that target users with relevant ads, thus improving the overall efficiency of your marketing campaigns.
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Geofencing ad services
Geofencing is a powerful tool in the digital marketing arsenal, allowing businesses to target potential customers based on their physical location. By setting up virtual boundaries around specific areas, you can deliver highly relevant ads to individuals within those zones, increasing the likelihood of engagement and conversion. At Numerique, we understand the intricacies of geofencing and leverage our expertise to ensure that your ads are seen by the most receptive audience. Through careful analysis and planning, we help you determine the optimal geofence parameters, considering factors such as demographics, behavior patterns, and local events.
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Social media ad services
Google Ads is indeed a formidable platform for online advertising, but it’s crucial to diversify your advertising strategy to maximize reach and impact. Social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, provide robust paid advertising options that can complement and even sometimes outperform traditional search engine ads, depending on your target audience and campaign goals. These platforms allow businesses to leverage their extensive user bases and sophisticated targeting capabilities to reach potential customers in highly engaging and interactive ways.
Creating Success
How we work as your Paid Advertising agency
Target definition & initial meeting
More traffic? More leads? More turnover? We align your advertising campaigns individually with your business objectives. We will define these together with you in an initial meeting, so that we know exactly what is important to you.
Analysis & Planning
In the next step, we develop the optimal PPC strategy for you to achieve the defined goals. For this purpose we analyse your existing pay-per-click accounts at Google, Bing & Co. or select the appropriate channels for your ad placement.
Implementation & Monitoring
Our goal is the strategic development of your accounts in order to continuously improve performance. To help you track the success of your online advertising, you will receive transparent reports and dashboards with the most important developments and KPIs of your PPC accounts.
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
We are your agency for Paid Advertising
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
